Three-in-four (76%) have at least one digital lifestyle product on their wish lists leading up to the Christmas season according to a national survey of 1,200 American consumers by Solutions Research Group.
DIGITAL ITEMS ON WISH LIST—MEN
37% Flat screen High Definition TV
21% New Laptop Computer(Windows)
16% New Digital Camera
15% New Desktop Computer(Windows)
11% GPS Navigation System for the car
10% Sony PS3
9% New Cell Phone
8% Nintendo Wii
8% Xbox 360
8% New Digital Video Camera
DIGITAL ITEMS ON WISH LIST—WOMEN
33% Flat screen High Definition TV
19% New Laptop Computer (Windows)
18% New Digital Camera
13% New Desktop Computer (Windows)
12% New Cell Phone
11%New Digital Video Camera
10% GPS Navigation System for the car
9% Nintendo Wii
7% Apple Laptop Computer
6% TiVo or another DVR
The information in this release comes from Digital Life America—Holiday 2007 Edition. The results cited are based on a survey of 1,200 online Americans aged 18 and older in September 2007 using a professionally-managed panel representative of the US online population. To maintain an unbiased perspective, Solutions Research Group funds its own syndicated research.
Apple’s iPhone was ranked #15 overall. The hottest Apple-branded product was a laptop, ranked #11 overall and #9 among women.
While no individual Apple product ranked higher than #11 on the wish lists, when combined,
Apple-branded technology products make it to the top 5 overall with one-in-six considering
purchase, suggesting strong potential holiday season for the company.
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