According to Media Post :
In five years, almost 40% of television produced for the U.S. market will have at least one TV set in the home with Internet connections and services.
Media research publisher Futurescape says this will amount to 43 million U.S. television homes out of 115.9 million overall U.S. TV homes. Other research suggests that 57 million U.S. TV homes will be viewing at some time regular full-length TV programs from online sources on their TV sets.
U.S. numbers register at a slower pace than global TV trends, where it is expected that 54% of all flat-panel TV sets that will be shipped in 2014 148.3 million will have Internet-connected TV services.
Aggressive TV maker Samsung says 70% of all its TV sets will be Internet-connected in 2014. Right now, the TV set maker says 17% of its production is Internet-connected TVs.
In Europe, the 4 million Net-connected TVs in 2009 will jump to 47 million in 2014. Germany seems to be a particularly fast-moving market 36% of all TVs sold in the country in the first half of 2010 had Internet connections. By 2015, estimates are that 61% of German TV homes will be Internet-connected.
In Europe, the number of Blu-ray players is also expected to climb up from 5 million in 2010 to 66 million in 2015.
The study says 63% of TV viewers want Internet connections for their TV to access show information, talk about entertainment on social media sites and shop online.
Futurescape says the growth of social media areas is pushing the move for more Internet-connected TVs.
Media research publisher Futurescape says this will amount to 43 million U.S. television homes out of 115.9 million overall U.S. TV homes. Other research suggests that 57 million U.S. TV homes will be viewing at some time regular full-length TV programs from online sources on their TV sets.
U.S. numbers register at a slower pace than global TV trends, where it is expected that 54% of all flat-panel TV sets that will be shipped in 2014 148.3 million will have Internet-connected TV services.
Aggressive TV maker Samsung says 70% of all its TV sets will be Internet-connected in 2014. Right now, the TV set maker says 17% of its production is Internet-connected TVs.
In Europe, the 4 million Net-connected TVs in 2009 will jump to 47 million in 2014. Germany seems to be a particularly fast-moving market 36% of all TVs sold in the country in the first half of 2010 had Internet connections. By 2015, estimates are that 61% of German TV homes will be Internet-connected.
In Europe, the number of Blu-ray players is also expected to climb up from 5 million in 2010 to 66 million in 2015.
The study says 63% of TV viewers want Internet connections for their TV to access show information, talk about entertainment on social media sites and shop online.
Futurescape says the growth of social media areas is pushing the move for more Internet-connected TVs.
Broadcast TV is the foundation for Connected TV experiences
Futurescape strategy reports
Futurescape publishes strategy reports on Web video and connected TV trends and innovation.
For senior executives making key decisions on the fast-changing digital media future.
NEW WHITE PAPER: How Connected Television Transforms The Business of TV (as recently featured in Broadcast magazine).
LATEST REPORT – Social TV
How Facebook, Twitter and connected television transform global TV advertising, pay-TV, EPGs and broadcasting.
The TV set is increasingly being connected to the Internet. This is making television into a social medium - social TV.
The main social networks, Facebook and Twitter, are now fighting for key roles in the worldwide television market, particularly TV advertising and pay-TV.
The report analyses how social TV fundamentally changes the TV industry.
Television advertising
Systems such as Google TV put Facebook and Twitter ads on TV screens. This social advertising will revolutionise the $180bn worldwide TV ad market.
Systems such as Google TV put Facebook and Twitter ads on TV screens. This social advertising will revolutionise the $180bn worldwide TV ad market.
Pay-TV
Global pay-TV needs social recommendation and discovery services. These encourage viewers to pay for more channels and buy more video-on-demand. Facebook and Twitter control the essential social data for these services. The international pay-TV market will be worth $250bn by 2014.
Global pay-TV needs social recommendation and discovery services. These encourage viewers to pay for more channels and buy more video-on-demand. Facebook and Twitter control the essential social data for these services. The international pay-TV market will be worth $250bn by 2014.
Electronic Programme Guides
EPG providers too require social data for recommendation and discovery. The European EPG market alone will be $555m by 2014.
EPG providers too require social data for recommendation and discovery. The European EPG market alone will be $555m by 2014.
Broadcasting and interactivity
Facebook and Twitter buzz affects TV ratings. The social networks know in real time how people react to TV programming. This is an essential supplement to Nielsen-type viewing data. Social networks on TV also enable viewers to interact about and with TV shows.
Facebook and Twitter buzz affects TV ratings. The social networks know in real time how people react to TV programming. This is an essential supplement to Nielsen-type viewing data. Social networks on TV also enable viewers to interact about and with TV shows.
The Social TV report maps out the emerging social TV landscape and reveals what it means for the TV industry.
Futurescape
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Social TV and the future of Public Service Broadcasters
