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FiOS TV subscribers will be able to access video on demand (VoD) on the iPad, iPhone, and a range of Android smartphones starting in the fourth quarter, with the addition of live TV channels set to arrive sometime in 2011. FiOS TV vice president of consumer strategy and planning Shawn Strickland said subscriber viewing of live TV channels on the iPad will initially be limited to subscriber homes. He said Verizon would not have to pay programmers additional fees to provide access on the iPad. “That’s no different than a set-top. We don’t pay on a set-top basis,” Strickland said.

Live TV Is Coming to the iPad

Calling Verizon’s TV Everywhere strategy a “triple play to the triple screen,” Strickland said the applications give FiOS TV competitive edge over rivals such as Comcast Corp., Time Warner Cable Inc., and Cablevision, which are also developing applications for the iPad.

“We see a strong differentiator there. We think we’re fully ahead of the competition,” Strickland said, noting that he believes Verizon’s TV Everywhere strategy will help it win new video customers.

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Verizon’s TV Everywhere strategy a “triple play to the triple screen”