Italian firm Neptuny will be launching ContentWise 2.0, the second release of its content recommendation engine for IPTV, interactive cable and WebTV at this year's IBC event, to be held in Amsterdam this September. Enhancements added to the new release include the ability for users to receive real-tme recommendations on live TV shows based on what others are watching, support for content and product up/cross selling by operators, offering users recommendations according to what the user is watching, and enhanced reporting and APIs, offering new predefined reports such as customer purchase likelihood estimations based on recommendations.ContentWise uses two different mechanisms for providing recommendations - collaborative filtering, where all user recommendations and experiences are used to recommend content that has been chosen by users with simiar tastes, and content-based filtering, using content meta-data to suggest recommendations based on discovered user preferences. Business rules can also be added by the operator to promote specific content according to strategic marketing or revenue objectives.
OVERVIEW
ContentWise SaaS provides the benefits of the ContentWise product in an easy and convenient way. Interactive television operators (e.g. providers, web site owners, content owners, etc.) can now add recommendations to and personalize their WebTV or IPTV in a straightforward manner, leveraging on a remote recommendation engine accessible via Web Service API over secure internet connections.
ContentWise SaaS also enables small operators to benefit from the same powerful personalization features already used by larger operators without having to invest in additional hardware, thereby lowering the total cost of the solution.
ContentWise SaaS relies on a high-availability platform hosted and managed by Neptuny. Connectivity is provided by Fastweb (Swisscom).
* Same functional feature set as Contentwise
* Hosted in a reliable datacenter enviroment
* Deployed on a Cluster-Grid platform
* Operated and maintained entirely by Neptuny
* Security of transaction ensured by HTTPS SOAP or Secure VPN tunnel
BUSINESS BENEFITS
* Easy-to-deploy, powerful recommendation engine
* Enables small operators to provide same advanced features as big ones
* Lower solution costs (avoid hardware, licenses, maintainance)
* Easy transition to an insourced model according to volumes growth
* Flexible service model
HOW IT WORKS
With ContentWise SaaS Edition, the provider has an interface connected to his private instance of the predictive recommendation engine; the interface provides about 150 well-documented APIs to securely store in and retrieve information from ContentWise.
The provider uses the ContentWise interface to store information needed to generate personalized recommendations (user IDs, content metadata, ratings/viewing/purchases). Data are stored securely and can be retrieved using the same interface.
The provider uses the ContentWise interface to store information needed to generate personalized recommendations (user IDs, content metadata, ratings/viewing/purchases). Data are stored securely and can be retrieved using the same interface.
Benefits for providers / operators
* Increases customer spontaneous purchases (up-sell, cross-sell)
* Increases customer satisfaction by personalizing user experience
* Supports marketing of strategic decisions
Benefits for users
* Improves the overall quality of experience
- Facilitates content browsing (personal EPG, VOD selection)
- Reduces time taken to find the "right" content in catalogs
- Lowers user "frustration"
* Personalizes the TV experience
- Recommendations tailored to user preferences
- Suggests "unheard of" content fitting customer taste
ContentWise is a predictive content recommendation system for digital TV operators designed to help viewers select the right content to suit their tastes and requirements.
ContentWise generates recommendations for media content tailored to individuals' preferences, enabling users to quickly find suitable content. Recommendation are based on user ratings and content metadata.
ContentWise is the real answer to the challenge of making customers aware of the full potential of the digital TV offering, by proposing what they like, when they want it. The result is an extraordinary IPTV experience that brings benefits to both providers and final users, increasing revenue opportunities and customer loyalty.
Neptuny, a pioneer of the IPTV sector, will be launching ContentWise 2.0, the second release of the revolutionary Content Recommendation Engine for IPTV, Interactive-Cable TV and WebTV at the next IBC 2008 conference to be held in Amsterdam from 12-16 September 2008. The system will be demonstrated in Neptuny's pod #222 in the IPTV Zone.Neptuny_ContentWise_2.0_IBC08.pdf (72 Kb)
