More TV dollars will go toward cable TV this year, and ESPN looks to be the hot item when it comes to top-tier cable networks.
That’s according to a survey from Beta Research, which showed that 43 percent of media buyers and their clients will increase their ad spend on ESPN this year, while 33 percent plan to increase their spend with ESPN2, writes Mediaweek.
Turner networks TNT and TBS will also benefit from the increase in cable spending, with 39 percent saying they plan to up their spend on those networks.
Of the other networks:
- 37 percent plan to increase spending with USA
- 38 percent plan to invest more with Discovery Channel
- 33 percent plan to spend more on HGTV, with the same amount saying they will buy more inventory from Comedy Central
- 31 percent will spend more with Food Network.
