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Comscore: Online video traffic

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Online video sites saw more growth in December, according to Comscore, gaining more than 2.5 million unique viewers over November to reach nearly 141 million people in the US. YouTube once again sucked up the majority of the new traffic, seemingly at the expense of its many competitors.

One reason for the traffic surge, according to Comscore, is the maybe-close-to-over writers’ strike. Thousands of movie and television scriptwriters have stopped writing over the past three months to try to negotiate for a larger share of media companies’ online revenues, among other things. Television viewing, seemingly for lack of fresh programming, has been dropping.

We’ve been interested to see if large media companies’ video sites and the current rash of competing online video startups (our coverage) could make headway against YouTube, in this context. Fox, Viacom, have among other things hoped to differentiate their video sites through offering their own, professional-quality videos, like clips of John Stewart’s The Daily Show.

But of course, new professional content requires working writers. Sadly for online video startups, these writers are unionized and haven’t (for the most part), broken ranks to try out making content for online video startups. YouTube’s specialty, meanwhile, is being the central place for freely-created videos from users.

Google video properties, 97 percent of which is comprised by YouTube, actually gained market share, with 32.6 percent of all video views in December (3.3 billion) up from 31.3 percent in November (3.0 billion). Meanwhile, the closest competitors stagnated or dropped.

Users watched an average of 41.6 videos on YouTube, but watched an average of 8.2 videos on Myspace, even though Myspace had 40.5 million viewers versus YouTube’s 77.6 million. The difference in number of videos watched may be because Myspace users are watching videos in the context of browsing the social networks’ web pages while YouTube viewers go to YouTube specifically to watch videos, on the other hand.

Update: Views have grown more than 34 percent since Comscore began tracking videos in January, 2007, with a seven percent increase in December alone.

Professional-quality online videos will see a resurgence when striking writers return and start writing compelling scripts, big media and video sites alike must hope.

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venturebeat.com

Panasonic 50" Plasma only $1,271


This brand new Panasonic 50" Plasma replaces the previous bare-bones Panasonic plasma that once occupied our 'Cheap (But Good)' pick in this size class. The price is just about the same, but the bones aren't so bare anymore. Instead, this HDTV comes with everything you need right out of the box. Plenty of high-definition connections for all your accessories and HD video connections, a built in digital ATSC broadcast tuner, and an excellent 10,000:1 contrast ratio, ensuring deep dark blacks and satisfying picture quality.

How do they keep the cost down then? They do it by going with the lower 720p high-definition resolution as opposed to the more expensive 1080p. In our opinion, 1080p isn't all it's cracked up to be, and certainly not worth incurring any extra cost. Currently, you can only use it with HD-DVD or Blu-Ray Disc players; broadcast and cable TV tops out at 1080i, which a 720p TV is fully capable of displaying well. Enough technical mumbo-jumbo; the bottom line is that 720p is still high definition, and will still give you outstanding quality for a fraction of the price.

Specifications
  • 720p high-definition resolution: a low-cost alternative to higher resolutions, 720p is still capable of providing exquisite HD video quality.
  • 10,000:1 Contrast Ratio: Deep, dark black colors, highly accurately rendered will make edges and shading look great, and improve the overall image quality.
  • ATSC Tuner: This built-in digital tuner allows the TV to catch over-the-air broadcast signals (in SD or HD) where available.
  • Connections: 2 HDMI, 2 Composite, 2 S-Video, 2 Analog-Audio, 2 Component; plenty of excellent ways to connect your antennas, cables boxes, and accessories.
  • Secure Digital Card Slot: This is a nice little feature. Insert your digital camera's SecureDigital memory card and the TV will let you watch them in a big-screen HD slideshow.
  • Two 10 Watt Speakers
  • Dimensions: 47.7" W x 31.3" H x 3.8" D
  • Weight: 83.8 pounds
  • Model number: TH-50PX75U
  • UPC: 037988241484
Read More digitaladvisor.com

Your New HDTV

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In Pictures: 10 Tricks For Improving Your HDTV Picture

Getting a brand new high-definition TV should be an enjoyable experience, but when you open up that big box you could also be opening up a frustrating can of worms. HDTVs are complicated gadgets. It's not like the old days when you could just plug a TV into the wall and everything magically worked. HDTVs require a little nuance and a little knowledge.

Without this set-up savvy, you might be left looking at an absolutely dreadful picture and wondering why you wasted all that money. Thankfully, there are some easy solutions to your high-definition headaches.

Broadly speaking, many of the most common problems plaguing new HDTV owners fall into four broad categories. People have problems connecting their systems, adjusting the picture display, configuring their viewing area and showing DVDs.

Poor connections are often the root of most beginner HDTV problems. There are at least six or seven ways to connect your TV to a video source like a cable or satellite TV set-top box. Unfortunately, not all of them make for an excellent HDTV.

If you've simply hooked your high-def TV up to the same old wires you had for your standard-definition television, then you're most likely looking at a less-than-optimal picture. Those older connections, the analog coaxial and the red, yellow and white composite cables, aren't good enough.

To avoid falling into this connection trap, make sure your set-top box is equipped with outputs for either component or HDMI connections. Analog component connections (the blue, green and red cables) are adequate for HD signals and a good place to start. HDMI, or high-definition multimedia interface, is the best possible hookup for your HDTV. As a digital connection, HDMI plays well with the digital HD video signals; component connections must convert the HD signals to analog, resulting in some loss of quality.

If you've got outputs for either HDMI or components on your set-top box, your next step is to buy the appropriate cables and plug them in. Don't be fooled by the exorbitant prices tagged on these cables by brands like Monster. A six-foot HDMI cable from Monster costs anywhere between $40 and $60, even though they are no more advanced than a $10 HDMI cable from an unknown brand. Replacing your old, outdated cables is a good first step toward resolving your image-quality issues.

Of course, even if you have all the right hookups, your TV might not look perfect when you press the on button. It's important to change the TV's picture settings, which include brightness, sharpness and contrast, in order to find the balance that looks right to your eyes. Out of the box, an HDTV's picture settings aren't tuned to look good in your living room. They're configured to look appealing and eye-catching in a store. A few minutes of fussing with these levels can go a long way toward making things look a lot clearer and more vibrant.

One common pitfall that viewers should avoid is the use of the "stretch" setting when watching standard-definition programs. When watching non-HD television, the boxy 4-to-3 aspect ratio of traditional TV leaves black vertical bars on either side of the picture, known as pillars. Many TVs allow you to fill in those spaces by stretching the square picture so it fits the rectangular 16-to-9 aspect ratio HDTV. All this does is trade one aesthetic annoyance for another: Although the unsightly pillars disappear, stretching the picture exaggerates flaws in the lower-quality standard-definition signal and makes people look unusually wide. If an HD channel isn't available, always pick the true picture (even if it has pillars) over stretching or zooming. You may have a cropped picture, but at least it won't be distorted.

Then there's the question of where you plop down to watch your new system. The way your room is set up can have a significant effect on how your TV's picture looks. It's important to make sure your couch is at the correct viewing distance. If it's too far away, you'll miss out on the fine details visible in HD; too close, and the screen will look pixilated. Take the diagonal screen size of your HDTV and multiply it by 2.5 to decide how much space should be between you and the screen.

Moving your lamps and adjusting your lighting is also important. Too much ambient light can result in a duller picture, and glare or reflections can be distracting. Placing a light behind your TV is a good idea, as it provides illumination without interfering with the picture.

Finally, if you're using an old, standard DVD player to watch movies on your new HDTV, you're missing out. For a much-improved DVD experience, you need to get a player capable of "up-scaling" the picture from 480 lines of standard-definition resolution to something more compatible with your HDTV's 720 or 1,080 lines of high-definition resolution.

Up-scaling DVD players fill in the difference in resolution and come as close to HD as possible; it's not perfect, but it's definitely a big improvement. One possibility is a stand-alone up-scaling DVD player like the Oppo DV-980H ($170). Even better, splurge and get a next-generation HD player like Panasonic's Blu-Ray DMP-BD10 ($500) or Toshiba's HD-DVD HD-A30 ($170). A next-generation player will both improve the quality of your old DVDs and allow you to experience true HD movies as well.

Taking 30 minutes to check and double-check whether you're doing everything listed here could save you from needlessly returning a perfectly capable HDTV and feeling disappointed on your maiden voyage into high-definition. Though HDTVs require a little more effort and interaction to get things working right than older TVs ever did, the ultimate payoff is worth it--once you get everything calibrated properly, you'll almost certainly agree.

by Michael Patrick Brady
forbes.com/technology